Below are the 2 most recent journal entries recorded in diegorichardson's InsaneJournal:

Wednesday, November 30th, 2011
10:16 pm	How the Perry Belcher Button Works Perry Belcher revealed his payment button at The Belcher Button | Perry Belcher. Split tests showed an increase in response of 35 to 320% over every other buy button tested. In his blog post titled 'The ULTIMATE Submit Button REVEALED! Putting all the Pieces Together…' Eric Graham (The Copy Doctor) says using rollover effects on a button can increase response rates by up to 46.5% Perry Belcher Picture If you make use of the Belcher button, rollover effects could improve your sales even more. How can you get it done, particularly if you are utilizing PayPal, and have no idea using Javascript? The secret is to use CSS to manage the rollover effects, and use an altered Belcher Button. Here's how: Edit the Belcher button and delete the red border to show a transparent background. Save the button like a .gif with transaparency. Add the brand new gif image for your PayPal code because the payment button. Wrap your PayPal code in a and use CSS to manage the background color and the hover color of the div. You will see a functional example here This is actually the Web coding you will require: 1) The CSS code - add this between the tags or to your existing CSS. 2) The form code - add this to your sales page: ... the rest of your PayPal form code goes here ... Perry Belcher Picture Important notes: 1) Make use of the correct DOCTYPE inside your webpage HTML since the roll over effect might not work if browsers run in Quirks mode. I made use of this: "http://www.w3.org/TR/html4/loose.dtd"> 2) Be sure you make use of the correct image width and height because the div width and height or you'll end up getting the background color spilling out from the edges from the payment button. (Comment on this)
10:12 pm	The way the Perry Belcher Button Works Perry Belcher revealed his payment button at The Belcher Button | Perry Belcher. Split tests showed a rise in response of 35 to 320% over any other buy button tested. In his article titled 'The ULTIMATE Submit Button REVEALED! Putting all the Pieces Together…' Eric Graham (The Copy Doctor) says using roll over effects on the button can increase response rates by up to 46.5% Perry Belcher Picture If you make use of the Belcher button, rollover effects could increase your sales much more. How do you get it done, especially if you are using PayPal, and have no idea using Javascript? The secret is to use CSS to control the roll over effects, and employ an altered Belcher Button. Here's how: Edit the Belcher button and delete the red border to reveal a transparent background. Save the button as a .gif with transaparency. Add the brand new gif image to your PayPal code as the payment button. Wrap your PayPal code in a and use CSS to manage the background color and the hover color of the div. You can view a functional example here This is actually the Web coding you will require: 1) The CSS code - add this between the tags or to your existing CSS. 2) The form code - add this to your sales page: ... the rest of your PayPal form code goes here ... Perry Belcher Picture Important notes: 1) Make use of the correct DOCTYPE in your webpage HTML because the rollover effect may not work if browsers run in Quirks mode. I made use of this: "http://www.w3.org/TR/html4/loose.dtd"> 2) Be sure you use the correct image width and height because the div width and height or you'll end up getting the background color spilling out of the edges from the payment button. (Comment on this)